1) What was the general theme or argument of the book?
The general theme of the book is to give tips and tricks that will help someone to get the most out of social media for their company.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
This book enhanced how important it is to know your audience and the ability to effectively utilize resources to create a successful business. And social media is one of those resources you can use to help make a business successful, if you use it right.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
Create a social media account and campaign for your venture/product that captures your audience in a unique way. This gives the students to get some hands on experience in developing a social media platform for a business.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
This whole book was full of ‘aha’ moments from all the interesting tips and ideas. I was surprised to see how easy it would be use social media like a pro with all the tips and ideas.
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