Create a Customer Avatar

She lives in Nevada, which happens to be one of the states with the highest dropout rates in public schools. Her hobbies include reading, baking, and Pilates/yoga. She is proud mother of two children (ages 11 and 14) and is 36 years old. She works full-time and drives a 2017 Grey Honda CR-V. She is a loving mother & wife, and strict when it comes to education. She is very protective of her family and wants the best for them. One of her children is very smart, just breezes through school and is not academically challenged, while the other child struggles and needs more assistance than the average child needs. Both children are socially involved and have extracurricular activities. She does not have the extra time to home-school both of her children and tutoring is not helping much with the second child. Her family is a medium income family and cannot afford private school. She would do just about anything to help her children, especially if it helps them to obtain a better brighter future. 

What do I have in common with her? I do not have much in common with my customer avatar. However, my mother does have quite a lot in common with her. My mother is a single mother and has always worked full-time sometime 2-3 jobs to make ends meet. Nevertheless, she still found a way to focus on her children’s education. It was always one of her main priorities. She could not afford to send me to private school, so she tried to challenge me academically outside of school through various activities. I have more in common with one of her children. I went through my pre-k – 12^th grade years breezing through school. I was never really challenged in school and my mother tried everything. I did online classes for 10^th grade classes my 9^th grade year along with my 9^th grade classes, 11^th grade classes my 10^th grade year, and dual enrollment my 11^th and 12^th grade year. Those courses provided me with somewhat of a challenge. It was not until high school that I began to be challenged in my school curriculum. My mother did what she could to challenge me; however, it never did much. 

I do not think this is a coincidence. This product is based on my own experience and what I wished was out there for me during my school years.