Idea Napkin No. 1

You. 
My name is Wisheka, and I am a Business Administration major pursuing Sociology minor. I have many talents I bake, design, and I always look for ways in which my passions benefit both others and myself. Education just happens to be one of the things I am passionate about. I believe that everyone deserves a good education, regardless of their social status or income level. That is how this business will come in to play. It will give me the opportunity to give children that opportunity.

What are you offering to customers? 
POD Schooling, which stands for Personal One-on-One Development Schooling, is both a service and a product. The POD chamber is a product and the actual schooling is the service. POD Schooling will allow children to be educated in their home while receiving one-on-one attention/tutoring that are learning focused.

Who are you offering it to? 
I am offering it to parents who want more for their children than what the current educational system and to students of grades pre-k to 12 who want to get more out of their education. The one thing all my customers have in common is that they care about a good education.

Why do they care? 
Well first, the only cost is the cost of the actual POD. POD increases the opportunity for students to get a quality education without all the “roadblocks”. If students truly care about their education and the parents truly care about their children’s education, then they will care about POD Schooling.

What are your core competencies?
What sets me apart from everyone else is my compassion, I care sometimes I care too much. I use this towards everything that I do. I have a drive and a passion like no other that is what makes me who I am.

Evaluate whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others. 
I believe that all of these elements work well together. The only weakness I see right now is that I am missing a very important market, and that is the actual schools. It seems a little ambitious to try to head straight for the school system. I think providing this service as an option outside the school system first and then work our way towards them.