Report Findings and Draw Conclusions:
I learned lots of good information from my interviews. In
each one I was presented with different ideas the would make my product/service
more valuable and affordable.
My interview with a parent who was also a teacher was the
more interesting one of the interviews. What she was more concerned with was
the quality; she believed that if the quality of the education her child was
getting and the quality of the system was better than the price was a
non-factor. She would most likely buy in the store so that she could see first
had the options of the different types of systems in person. She stated that as
long as her child is getting the education she believes he deserves, she does
not care what she has to do to make it happen.
In the interview with the parent, he was more concerned with
the price, the quality of the system and the education, and the backup
measurements the system would have. He suggested that the power used to run the
system be solar powered. Because he and his wife are always busy, he said he
would more likely buy online. Depending on the price of the system, he said
that they might have to finance the purchase. If he believes that, the system
is doing more harm than good he would think that the system was a bad idea to
begin with.
The interview with the student came up with the version that
the POD system was projects a holographic system in the room that makes it feels
like a classroom, but does not project the other students. Instead, it makes it
feel like one-on-one teaching. For the student, she believed that most
important factor was quality. How durable was the actual POD system and its ability
to last the whole duration of the child’s education? She also said the hologram
would have to be more realistic, in which the teacher and the classroom look
like it was real. When the student thinks back on the “rightness” of the
purchase, she looked, at how much better will this really be for her and how
much more would she learn in the environment then if she actually attended
public school.
This segment opened my mind to the different possibilities
of the products and the different ways the service could be delivered. From
this segment, I saw that having different models of the POD and having
different ways in which the system work is necessary. It seemed that quality
was the most important factor in the purchase decision, with price being
second. Being able to finance the purchase is also important. Their
post-purchase evaluation would be based on the quality of education their child
has gotten so far and how many problems they have had with the system.
Its nice to see that when it comes to something such as education be an aspect of people's lives where they are willing to spend more money in order to get great quality of education. I feel like it would be important indeed for people to carefully look at the product to make sure that things are the best that they can be in order to ensure that ones education is really good. I feel like trial runs would be very important in order to make sure that everything works quite well.
ReplyDeleteWisheka,
ReplyDeleteI must agree with Gabriel – having a “trial run” is extremely important in order to ensure that things are working as expected. In addition, I believe that most parents (if not all) place the quality of their child’s education above all; however, I do believe that a possible barrier to your product may be cost, so this does need to be addressed as well. What are you looking at in terms of pricing? Is this affordable? For example, I would love to be able to send my son to a private Catholic school, but I do not think that the difference in quality of education between private and public schools is worth the $15,000 a year. Nevertheless, you have a creative and strong concept going here!
Janeissy